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  2. Managing your shop

Campaign Management

Elevate Your Sales with Targeted Campaigns

The 'Campaign' section of your eStore is a powerful feature that lets you create and manage sales promotions to drive traffic, convert leads, and increase revenue.

Accessing Campaigns

  1. Log into your dashboard.

  2. Navigate to the 'Campaign' section from the sidebar menu.

  3. You will see 'All Campaign' which lists your current and past campaigns.

Overview of Campaigns

  • Bulk Action: Perform group actions such as deactivating or deleting campaigns.

  • ID: Each campaign's unique identifier.

  • Name: The title of the campaign.

  • Image: A visual that represents the campaign, which will be displayed to customers.

  • Status: Shows whether the campaign is currently active.

  • Action: Options to edit or delete each campaign.

Creating New Campaigns

  • Add New Campaign: Click this to set up a new sales promotion.

    • Fill in the campaign name, subtitle, and choose an engaging image.

    • Select products to include in the campaign.

    • Set the original price and the discounted price for the campaign.

    • Define the number of units available and for sale.

    • Choose start and end dates to define the campaign duration.

Editing Campaigns

  • Use the edit button to update the details of existing campaigns.

  • Modify campaign specifics like name, dates, prices, or associated products as needed.

Campaign Strategies

  • Consider creating campaigns around seasonal trends, holidays, or special events.

  • Use subtitles to highlight special deals, like "Buy 1 Get 1 Free" or "Summer Clearance Sale."

Best Practices for Campaigns

  • Ensure that campaign images and messages align with your brand and appeal to your target audience.

  • Monitor the performance of each campaign to adjust strategies for future promotions.

  • Promote your campaigns through various channels, including social media, email newsletters, and your eStore’s homepage.

By utilizing the campaign feature effectively, you can create a buzz around new or featured products, clear inventory, and ultimately increase your sales.

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Last updated 1 year ago